Big Pup Club | Large Dog Owner Apparel & Gifts for Big Dog Lovers

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Club Classics

The Big Pup essentials. 😎

Our signature designs for any large breed dog owner.

Anti-BSL

Merch with a mission. ✊

All pieces carry our Impact Ribbon, meaning they’re making a difference as well as turning heads.

Shop the Anti-BSL Range

By breed

Big Pup pride, by breed. 🧡

Search our collections for your Big Pup.

Find Your Big Pup

Large Breed Owners Smashing Stereotypes in Style

At the Big Pup Club, we know the challenge of people misjudging your gentle giant.

Inspired by our own big pup, Luna, we’ve created designs that let you celebrate your love for large breeds while helping to break the stereotypes around them.

We created the Big Pup Club to build a community of passionate big dog owners who proudly advocate for their pups and spread awareness about how loving and friendly these amazing dogs really are.

When you wear one of our designs, you’re not just making a statement - you’re joining a movement to celebrate and champion big dogs, breaking stereotypes wherever you go!

Join the Big Pub Club today!

Find your Big Pup

Can’t find your Big Pup? Let us know and we’ll make it happen.

This club is built for you. If your Big Pup isn’t in the collection yet, don’t worry - they belong here, and we’re adding new designs all the time.

Every message helps shape what comes next - because Big Pup Club is more than a brand, it's a community.

Add my Big Pup to the Club

Big Pups. No apologies.

We’re here to flip the script on big dogs. If you’ve ever had someone cross the street to avoid your Big Pup, this is for you.

See Why We Started

Big Pup Club Manifesto

Big Dogs, Big Voices

We don’t whisper about our pups - we make them impossible to ignore, for all the right reasons.

No Room for Stereotypes

We call out lazy labels, fight outdated laws, and back causes that keep them safe, loved, and where they belong.

Make It Personal

If it doesn’t rep you and your Big Pup, it doesn’t belong in your wardrobe.

What is BSL?

Because no dog should lose their life over the way they look

Learn Why It Matters

Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us! Because whatever their size, they’ll always be pups to us!

What We're Wearing

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Real Change

The Impact Ribbon

When you see the light blue Impact Ribbon on one of our designs, it means that product is doing more than making a statement – it’s making a difference.

Every Impact Ribbon piece gives back to causes close to the Big Pup Club community – from supporting owners affected by Breed Specific Legislation to funding future projects that stand up for big dogs and their people. With every purchase, you’re not just backing a Big Pup – you’re backing real change.

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